With races being held at Fakenham on Easter Monday since 1904 – there is a strong chance having set up his first store in 1892, the original W J Aldiss would have attended the event. Now 115 years later, the current Aldiss family are delighted to have their name associated with this year’s race day.
“We are a family business in every sense, and we have selected this Easter event to work with Fakenham Racecourse as racing on Bank Holiday Monday traditionally attracts a family audience”
With entertainment and attractions specifically aimed at the younger generation and free entry for accompanied for those 17 and under – it is no wonder this is the most popular race day on the Fakenham calendar.
The current Aldiss Chairman Mr Tim Aldiss will be attending the race day and a week or so after his 80th Birthday will lead the presentation party for the 5th race on the card the Aldiss Furnishing Stores Handicap Hurdle.
Tim says: “It is some years since I have taken to the saddle – but the thrill of all things equestrian has been something I have enjoyed throughout my life.”
David Hunter, chief executive of Fakenham Racecourse says: “I am absolutely delighted that Aldiss will be sponsoring our very popular Easter Monday Raceday. The Aldiss name is synonymous with Fakenham, has a very strong brand presence in Norfolk and the fit with Fakenham Racecourse is just perfect. I look forward to working with the excellent team at Aldiss to ensure the Easter Monday Raceday is a great success”.
W J Aldiss was established in 1892 and remains a family run business. Aldiss has the largest range of furniture and home furnishings in Norfolk, which is available from superstores in Fakenham and Norwich and at aldiss.com.
The first of 7 races on Easter Monday at Fakenham is at 1.45pm and the last race at 5.15pm