7th Nov 2019

Gold Standard Award for Fakenham Racecourse 2016

Fakenham Racecourse gets Gold Standard by ROA

The Racehorse Owners Association is delighted to announce the winners of the 2019 Gold Standard Awards for racecourses, and the successful introduction of the ROA Quality Mark. The ROA Gold Standard has celebrated racecourse performance since 2006, rewarding and recognising those tracks that provide an excellent experience to owners with a runner on the day.

 

The Gold Standard has continued to evolve and develop since its inception, and for 2019 and beyond it will also run in parallel to the ROA Quality Mark, a mark which awards Accreditation status to racecourses who achieve a minimum standard of performance. We are delighted to announce that all 60 racecourses assessed achieved Accreditation

The ROA Quality Mark is assessed by AA Hospitality Services, who provide an independent and objective assessment of the raceday experience across all 60 racecourses*. The assessment measures 50 aspects of the raceday, from pre-arrival, through all aspects of the raceday experience, to the departure and post-raceday contact.

Simon Numphud, Managing Director of AA Hospitality Services said, “We are delighted to work in partnership with the ROA and racecourses and develop the Quality Mark. Our detailed assessments have been designed specifically to evaluate the racehorse owner’s experience and also provide objective independent feedback to racecourses. We are looking forward to developing and evolving the scheme for 2020 in order to achieve ongoing enhancements to the ownership experience.”

The Gold Standard Award focuses on the more subjective aspects of the raceday experience; those elements that “surprise and delight” and are truly memorable. It also looks at how all ownership types and level of involvement are treated – from the syndicate member to the sole owner – as well as considering prize-money, equine welfare and how all those who may have special requirements are able to access and enjoy the day.

The final decision regarding the 2019 Award winners was made by the ROA Raceday Committee, and was reached by utilising the scores from a number of sources (listed below), underpinned by the AA Quality Mark Assessment report:

• the ROA Raceday Committee Assessment report
• ROA member feedback
• National Association of Racing Staff (NARS) Assessment

The courses which gained the Gold Standard Award for 2019 are:

LARGE COURSES (10)
• Aintree
• Ascot
• Ayr
• Cheltenham
• Chester
• Haydock
• Newmarket July
• Newmarket Rowley Mile
• Sandown
• York

SMALL COURSES (11)
• Bangor-on-Dee
• Carlisle
• Fakenham
• Hamilton
• Market Rasen
• Musselburgh
• Newton Abbot
• Nottingham
• Perth
• Thirsk
• Wetherby

David Hunter, the Clerk and Chief Executive of Fakenham Racecourse, said:

“We are delighted and proud to have retained the ROA Gold Standard Award once again. Credit goes to the entire Fakenham Racecourse team who have worked very hard to make our Owners and Trainers experience an enjoyable one.  This is a very important customer group to us, therefore it is essential to ensure we continue to strive for excellence and make further improvements. “

 

ROA Chief Executive and Chairman of the ROA Raceday Committee, Charlie Liverton, said:

“We offer our congratulations to those courses receiving the Gold Standard Award this year. They each proved that whilst capital expenditure can reap rewards, it is often those that think outside the box that get the highest accolades. This could be as simple as a glass of champagne upon arrival, a personalised owners’ badge or a unique and coveted winner’s memento. For those courses not on the list this year, we urge them to take on board the feedback from the AA and ROA Raceday Committee, to look at what the Gold Standard winners are undertaking, and above all to think objectively about their experience if they were the owner.

Going forward, both the Gold Standard Award and Racecourse Quality Mark initiatives will continue to develop in line with owners’ changing expectations, and we will also look outside racing to further understand what excellence looks like.

The development of the parallel schemes will additionally form a key element of the ROA-led Industry Ownership Strategy undertaken to date, which has seen a vital focus on the delivery of the raceday experience to owners. With 44% of lapsed racehorse owners citing their experience on a racecourse as a key factor in giving up their involvement, this presents a compelling opportunity for change.”

 

The winners of the Most Improved and Racecourse of the Year Awards in both categories will be announced at the ROA Horseracing Awards dinner on Thursday, December 12, 2019, in London.

 

About Author

Dalia Courridge

Dalia Courridge

Marketing Executive at Fakenham Racecourse. Passionate about digital marketing. Great lover of coffee, healthy living and enjoys a day at the races.