Race sponsorship can help businesses in many ways, providing a memorable day out and an excellent opportunity to generate tangible results from marketing, publicising and promoting your business.
You may decide to sponsor one or more races or a whole day’s racing. Race sponsorship ensures coverage in national, regional and local newspapers. Thanks to the extensive televising that racing across the country now enjoys, sponsorship also provides opportunities for exposure to television viewers nationwide. In addition, the racecourse itself likes to generate print, radio and television coverage for each race day. On the course, sponsors will be invited to judge the ‘best turned out’ horse and to present mementos to the winning owner of their race. They will be offered free advertising in the race card, prime sites for their company banners and displays, and announcements on the public address system.
Tote facilities are strategically placed around the course, and private Tote outlets can be arranged for larger parties.